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Art speaks to the world

About

Accomplished Multimedia Graphic Designer with extensive internship and part-time work experience in Melbourne. Possesses excellent artistic aesthetics, is highly proficient in design software, and demonstrates exceptional communication, organizational, and attention-to-detail skills. Skilled in various aspects of graphic design, motion graphics animation, as well as shooting and editing both long-form and short-form videos. Passionate about delivering creative design solutions that align with client needs and brand identity.

Portfolio Showcase

Work

Business Junoir Project - Monash Motorsport 

Monash Motorsport Business Junior Project is the project which I took on dual responsibilities in marketing and design. Successfully secured a sponsor for the team and collaborated closely with the sponsor and the team to design a range of promotional materials. These designs included Instagram posters, merchandise for the race car, promotional posters for the race, the team hoodie, and flyers. This project not only enhanced the team's marketing efforts but also showcased my combined skills in both marketing and design.

Work

Marketing & Multimedia Design
- Forge Real Estate

I have designed and produced a wide range of brand marketing materials, including real estate posters, festival posters, brochures, and advertisements, earning high praise from management. Several of my posters have been adopted as primary templates for the company’s ongoing promotional campaigns. Beyond print, I contributed to digital marketing efforts, managing social media content and email campaigns, which significantly boosted brand exposure and customer engagement. Additionally, I edited and processed multimedia content such as videos, images, documents, logos, and audio, producing promotional videos and advertising materials that strengthened the brand's identity and market presence.

Work

Journey - Creative Motion Graphic Video

Journey, combining motion graphics and animation skills, tells the story of a resilient and gentle girl who grows through confusion, explores life, and ultimately realizes her self-achievement. Along her journey, she experiences several social experiences, with each person she encounters enriching her world like scenery on a path. Despite moments of disappointment, hope, effort, and resignation, she remains the protagonist of her own life, gradually finding her direction about what she really is. This journey definitely meanings for her. Through the shifts in color, scenery, and camera changing, the video delicately portrays her inner struggles and sense of clarity, allowing the audience to feel the sensitivity and richness of her world.

Absurd Love - Film Making

Absurd Love is a humorous and unexpected romantic short film that tells the story of a girl who becomes heavily reliant on machines in her quest for true love.

Work

My Value

As a Multimedia Graphic Designer, I believe design is a powerful tool for communicating ideas. By using unique visuals, I aim to boost brand recognition and create emotional connections, enhancing user experience and loyalty. Great design tells a story and evokes real emotions.

Design also plays a key role in increasing market appeal, sales, and brand exposure. My work reflects current trends while creating new visual experiences, driving the growth of the design industry. With creativity and expertise, I help clients overcome challenges and achieve their goals.

© 2024 by Erica Xie. All Rights Reserved. 

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